The one thing all businesses fear is...
Hiring the wrong people.
Over the past 25 years, I have launched, managed and helped turn around million-dollar businesses!
I have delivered more than 10,000 scientific case studies on top performers, co-led a team of 17,500 cabin crew at Emirates Airlines and have more than 20,000 business people applying my ideas.
And within seconds using science I can show you how to identify the right person, for the right job, the first time.
Have you ever suspected someone stealing from your business?
In 1997 I received a telephone call to tell me tens of thousands of dollars were missing from our business.
When I arrived at the business, I found the police investigating one of our employees and a customer.
And that moment changed our lives forever.
After years of employment, he had broken our trust and allowed a customer to access our cash reserves.
And this made me realize we didn’t have a system in place to attract and keep the right people.
So we fired our employee and decided to run the business as a family.
But we were working all the time, and it impacted our health.
We were tired, so we tried hiring again, but we couldn’t find the right people.
And then …. the turning point came…
When my mom started having heart problems, she went to the doctors, they performed blood tests and said….. Mrs Tolson, there is nothing wrong with your heart ……..
It is all in your head!
and they referred her to a psychologist who said she was having panic attacks.
How could this happen?
We had started a business to …. achieve time and financial freedom…
And shortly after my mom was having panic attacks and was unable to run the business.
So we thought about selling it …..
“But it was not saleable because there were no people to run it”
And the truth was …. our business did not turn out as expected because we didn’t have systems to attract and keep the right people!
We needed to shut it down and start all over again….. and
I was confused about what we’d been through … and wanted to know what we were missing?
So I went in search of other successful people.
I went looking for people who could help me understand business and how to become successful.
I started working with Emirates Airlines in Dubai, co-leading a team of 17,500 people
And I found a few mentors like Brian Tracy & Dr Tad James.
And they taught me about the importance of attracting and keeping the right people, and in a short period of time, and then I found a system.
But I wanted to make sure that I just didn’t get lucky.
So I tested the system with my family and friends, and they started attracting the right people to their business.
I then travelled the world working with experts to understand the science behind this system.
And when I mastered it, I started giving it to other businesses, and it worked consistently for everyone that applied it.
After completing 10,000 scientific case studies and training more than 20,000 clients…..
I am proud to implement what is now known today as the Hire Sense™ System.
And because of this system, my client working in a leadership role at Microsoft generated an additional RM 138,000,000 in sales.
Kings Transport implemented these ideas and, within 90 days, increased their team utilization from 36 to 86% and now has revenues of $261 million.
Regal Mushrooms avoided more than 50 bad hires, which helped increase revenues from $45,000,000 to $90,000,000
Wearthy has recruited high-performing engineers, architects and a General Manager, which have helped grow their average sales from $5,000 to $500,000.
And Salmat Australia increased their monthly revenue stream by 75% in 60 days using my ideas.
And using this exact system, I have launched, managed and helped turn around thousands of businesses!…
to be featured in more than 100 media outlets
Recognised as the #1 business coach
Featured on international television coaching celebrities
Training groups of up to 1,000 people at a time
and have achieved my goal of having the systems in place to attract and keep the right people.
And I believe ….. every business can apply this system to attract and keep the right people.
25 Years Coaching
This year Daniel celebrates 25 years of coaching and leaving his legacy through more than 17,500+ business people at his live and online events!
The day before the world locked down!
'Danger' is his middle name. 100% committed to his craft Daniel coached 350 business people in Malaysia how to Unleash New Income levels.
12 hours later the world locked down!
Fears, Doubts & Limiting Beliefs are the only thing standing in your way! Daniel coached 1,000 business people how to unleash their potential!
Ita Buttrose and Matt Alderton
Sharing the stage with two of Australia's most successful business people at the annual Bx conference.
Recognition to Our Coaching Clients
These dedicated people have increased their income by up to 500%, increased their emotional quotient by up to 166%, and have repeatedly broken through mental and emotional blockages.
The Business Breakthrough Manchester
More than 50 of Great Britain's most successful young business people.
The UK Division of The Tolson Institute Coaches.
Welcoming "Tolson's 13" to The Tolson Institute!
We grew our coaching team in the United Kingdom with 13 new Business and Success Coaches. This brought us to a total of more than 44 coaches in our team across the globe.
The Business Breakthrough
Training our Australian clientele in Emotional Intelligence strategies.
Servicing our clients in the UK.
Sharing my success story with the press in San-Diego.
Rookie of the Year
Recognised in the top 1% of Business Coaches globally.
Nini (5 months pregnant), Nakita and Mui Mui. Our British short hair cat stayed home this day.
Out of a room of +200 of the most successful Business Coaches in the world, I delivered my Emotional Intelligence training in 2016/17 more than all of them combined.
The Success Breakthrough Taiwan
This was an excellent opportunity to share NLP and Time Line Therapy™ techniques with businesspeople wanting to enhance their Emotional Intelligence.
Nini and I showing businesspeople in Birmingham how to use NLP to increase Emotional Intelligence.
Sharing the stage with Australia's most successful Real Estate Agent.
This was an amazing opportunity to share my knowledge with +700 positive and optimistic business owners in Sydney.
Eat That Frog! in Farnborough, U.K.
Nini and I showing businesspeople how to double their productivity, performance and output. Based on the best-selling book by Brian Tracy.
Eat That Frog! in Manchester, U.K.
42 business people shown how to double their productivity, performance and output. Based on the best-selling book by Brian Tracy.
The Success Breakthrough Sydney
Showing businesspeople how to eliminate mental blocks, self-limiting beliefs and go after their dreams.
Brian Tracy and Ib Moller
The Tolson Institute officially partnered with these titans of business, and became powered by Brian Tracy's system.
The Cadet Program
Launched and designed to develop the best NLP coaches on the planet.
One of my big, early wins as a Business Coach
"We had a 75% increase in revenue in 60 days after coaching with Daniel Tolson"
— Salmat Australia
The Success Charity
Launched as my way to give back to aspiring businesspeople who've been held back by disabilities.
Authoring my First Book
"The Five Principles of Success. A Business Owners Proven Path to Enhancing Performance, Overcoming Obstacles and Making More Money."
The Launch of Real Estate Agent Rescue
The end result: countless real estate agents doubled their performance and income.
Airline Cabin Crew Training
Born from my personal experiences in the air travel industry, over 1500 cabin crew were trained online using my proprietary "Behind The Lipstick" system.
Drs. Tad and Adriana James
I officially partnered with these two amazing individuals, and continue their legacy by certifying businesspeople in NLP, Time Line Therapy™ Techniques and NLP Coaching.
My last flight with Emirates Airlines.
As a Senior Flight Steward I co-lead a team of 17,000 cabin crew from 136 nations.
My daily duty was to lead, coach and deliver a 5 star service at 40,000 feet, inside a $450 million aircraft with up to 420 customers.
Certified by Dr Edward DeBono as an Effective Thinker.
I married my Sweetheart.
The Tolson Institute was founded in Dubai.
Although I'd coached wakeboarding since 2016, I achieved my first official coaching certification in 2010.
My second date with Nini
Doing charity work at The Dhaka Project in Bangladesh with my dad.
Working inside of Emirates Airlines to assist victims of trauma move forward.
The first time we met, I knew Nini was the girl for me. And she is so cute that it should be illegal.
Joined Emirates Airlines in Dubai
I worked up to a position where I co-Lead a team of 17,000 cabin crew from 136 nations until 2012.
The place I would call home for the next five years.
I became the first professional wakeboarder in the U.A.E. Coaching the locals, expatriates and international media how Aussies do water sports!
Wake Magazine Covershot
This was one of my most satisfying moments in the sport, and was a culmination of years of training and dedication.
Backyard Practice Session
Just a few minutes after this photo, I hit the land and busted up my ankle. This was 6 weeks out from the Australian Championships. The whole time I was healing I used neuroscience visualization techniques to picture my success. I went on to win and become Australian Champion.
Wake.com.au Annual Awards
Recognised for the best-selling wakeboarding movie of 2005/06.
Wakeboarding State Championship
This was the 3rd time I won the State Championship for wakeboarding. I was known as Daniel "Danger" Tolson, and my style and flair on the water were unique.
The Tolson brothers compared to the Cohen Brothers in movie production.
With the successful release of our 3rd movie we began to capture the attention of the Australian media.
Always in the magazines for my unique style on and off the water. Mullets were all the rage this year.
Liquid Malisha Rail Jam
Taking wakeboarding "to the streets" with our portable Rail Jam. In the following years, we entertained +25,000 Australians at events on the East Coast.
Penrith Star Sport
Home town hero! Ready to take on the world's best at the Wakeboarding World Championships.
Co-Founded Liquid Malisha
Our apparel and accessories were stocked in more than 50 retail outlets across Australia and also shipped internationally. This was my first real attempt at starting a business.
The Coaching Journey Begins
Waterskiers News. At this stage I'd already been identified for my ability to coach.
Off to the Debutant Ball. Any excuse to get suited up!
Life on the Hawkesbury River.
Little did I know but my passion for waterskiing and wakeboarding would grow into a career and multiple businesses over the next 15 years
That is me on the left, raised in the western suburbs of Sydney, was an education in its self.
Born In Windsor, Australia.
My parents are from a lineage of farmers and street smart business people who have dominated business in our region for more than 60 years.