Feeling stuck and don't know what to do next?

"Daniel Tolson is a human being like you.
He's overcome the same challenges you're going through".

If you ever feel like you are your own worst enemy, or doubt yourself, Daniel will teach you how to create unshakeable confidence.

He has this extraordinary skill to help you identify and break down the blockages that keep you stuck.

Daniel’s 100 X DNA system will give you tools, so you can wake up feeling confident and financially secure every day.

His clients get results fast and go from good to great in the shortest time possible.


Live your dream life
Lead your people to victory
Leave a legacy


1,000,000 businesspeople
unleashing new income levels.


It is my BELIEF that 1,000,000 businesspeople woke up this morning FEELING STUCK and NOT KNOWING what to do NEXT


To teach 1,000,000 businesses how to catapult their INFLUENCE, accelerate their IMPACT and unleash new INCOME levels.

A real-life story of unlocking human potential and breaking through mental blocks.

As a child, I had Linear sequential learning disability. I was a slow learner. I had a curved spine. My hips were out of alignment. I couldn’t run. My knees would collapse when I was running.

This defect created pressure in my head, I was losing my vision. My nose would bleed continuously. I was in physical and emotional pain every day.

In the end, my body collapsed, I developed chronic fatigue syndrome and contracted Epstein Barr virus and droped out of school.

When I recovered my uncle took me under his wing and showed me the blueprint of how to go from good to great in real estate. I took that blueprint, overcompensated with optimism, became the top 1% performer, and bought my first investment property at the age of 19.

But I dreamt of becoming an Australian champion wakeboarder. 

So, I gave up the real estate career to pursue my dream. I had a lot of challenges. To overcome the fear and achieve my goal, I spent a lot of time and energy on personal development, learning the science to systematically breakthrough barriers to achieving goals. Eventually, I became the Australian Wakeboarder Champion.

That experience set me up for a series of career highs, such as co-leading 17,000 cabin crew, launching, managing, turning around multiple businesses, and building a global business that impacts more than 20,000 business people 100X their life and income.

I’m sure your success has not come easily. What challenges have you had to overcome along the way?

In 2010, at the peak of my career, my wife was involved in an aircraft accident. It left her with some disabilities requiring multiple surgeries over the next 2.5 years.Eventually, she lost her job and was forced to leave the country. I left the job to join her back and take care of our newborn baby.

But 10 months and 500 job applications later, I was jobless. We were living with my grandmother, depending on social security payments. It was the lowest point of my life. I was desperate. And I knew if I want to be a man who provides for my family, things must change.

I pulled myself together, used every tool and technology I have in my toolbox, got clarity on life, and launched my business from my grandmother’s spare bedroom.

I wish I could say life was happy ever after. But no, success never comes on the first attempt. I’ve been betrayed by a business partner. I had to move countries several times. I was broke three times in 3 different countries and had to start all over again.

These experiences have become the foundation of my 100 X DNA system. It has enabled me to accelerate and multiply my life in the last 10 years and contribute more than $100,000,000 to my client’s bottom lines.

Let’s talk about the work you do. What do you specialize in and why should someone work with you over the competition?

I have helped more than 20,000 businesspeople to unleash new income levels.

Businesspeople are smart and motivated people. They are passionate and good at their trade but are often their own worst enemies.

They are sabotaged by their self-limiting beliefs.

The 100 X DNA system uncovers where their emotional Intelligence is holding them back. It surfaces the unconscious deep-seated blockages and brings them to light.That revelation neutralizes self-sabotaging behaviors and changes the DNA. Once they apply emotional and social intelligence to their business, they can have breakthroughs and make more money faster and easier than you ever thought possible!

This 100 X DNA system has worked for over 20,000 businesspeople in 60 countries. And my mission is to teach 1,000,000 businesses to catapult their influence, accelerate impact and unleash new income levels.

A company in Australia grew its revenue by 75% in 60 days after applying the 100 X DNA system.

A female entrepreneur in a male-dominated field 100 X her DNA and became number one in the real estate industry.

The pandemic has leveled the ground for everyone. It is time to eliminate the major sources of stress and tension. Apply 100 X DNA strategies, and techniques used by all successful businesses that survive and thrive in tough markets.

What’s your best piece of advice for readers who desire to find success in their life?

100 X your DNA today

If I were to take your DNA and stretch it out into a thread, it would go from here to the sun and back 300 times.

It was reported by Stanford University that the average person uses ONLY about 2% of their potential. Which means you have 98% untapped potential. Imagine how much more you can Be, Do and have with that 98%?

Emotional intelligence is where you start the change of your DNA.

There are 5 key pillars in Emotional Intelligence.

Number 1 is Self-awareness. It is knowing and understanding how and why you think and feel the way you do.

Number 2 is self-regulation. It is the ability to manage your thoughts and feelings. Research has shown that our thoughts produce 95% of our feelings. If you have great self-regulation, you will be able to capture those thoughts before they turn into fears and sabotage your success.

Number 3 is motivation. It is how many times you can get knocked down and stand back up. Many people get knocked down and never get back up.

The fourth is empathy. Empathy is the heart of selling. Without empathy, there are no sales.The last one is social intelligence. It is applying emotional intelligence in social communication.

Forbes reported back in 2014 that Emotional intelligence contributes 58% of success.

Start the change of your 100 X DNA today because, with a 1% increase in emotional intelligence, you will be making an extra USD $1350 a year.

Speaking of success, what does the word mean to you?

Great question.

I am glad you asked.

Success to me is about helping business people to unleash new income levels. Let me show you what I mean. A lady in Malaysia. She is highly intelligent and capable. Her peers consider her to be a highly accomplished professional. But she was deeply unsatisfied with her life. Within 180 days of 100 X DNA, Rozita Khamsiah Othman found clarity on her life’s purpose. She went on to lose the weight she always wanted to. Best yet, she received 3 promotions, 2 pay increases, and became the Company Secretary of a company in a male-dominant space.

Unwise Ahmad dreamt of being a successful businessman. But his business was far from being successful. It was struggling to get by. He couldn’t find the magic that will catapult it to the next level. Within a year of 100 X DNA with me, his business grew 170% (USD $1.16 million), won multiple government contracts. Today, he is driving his dream car, a Mercedes-Benz A-Class. 

How would you feel to have built a successful corporate career of 20 years but hated it every single day?Boon Han Soon had a dream to start his own business. But he was never able to step out and just do it. He self-sabotaged with his limiting belief and an employee’s mindset. In less than 90 days with 100 X DNA, he neutralized the self-sabotaging behaviors and 100X his DNA. 2 years later, just this last week, he closed his biggest engineering deal of RM 1,000,000.

What’s next for you?

I am now having close to 20,000 clients globally. The goal is to more than double that number to 45,000 clients in the next 12 months.

My mission is to show 1,000,000 businesspeople how to unleash new income levels.

With their emotional intelligence blockages removed, with their social intelligence skills developed through 100 X DNA, imagine how many families will be able to have the freedom of choice, be empowered with financial independence, and never have to worry about money ever again.

So, the mission is to transform 1,000,000 businesspeople with 100XDNA.

Finally, how can people connect with you if they want to learn more.

You can find me at my website which is danieltolson.com or if you wish to work with me, schedule a Meet & Greet with my team.

And many have asked me in seminars and training if there’s a place where they can hang out with me. The answer is yes you can. Come and hang out with me on my Facebook group. 

25 Years


25 Years Coaching
This year Daniel celebrates 25 years of coaching and leaving his legacy through more than 17,500+ business people at his live and online events!

World Masterclass


The day before the world locked down!

'Danger' is his middle name. 100% committed to his craft Daniel coached 350 business people in Malaysia how to Unleash New Income levels.

12 hours later the world locked down!



X-Wealth Taipei

Fears, Doubts & Limiting Beliefs are the only thing standing in your way! Daniel coached 1,000 business people how to unleash their potential!

Daniel Tolson - Business Coach - 2018 - BX with Matt Alderton & Ita Buttrose


Ita Buttrose and Matt Alderton

Sharing the stage with two of Australia's most successful business people at the annual Bx conference.

Daniel Tolson - Business Coach - 2017 - Coaching Clients with 5x Income


Recognition to Our Coaching Clients

These dedicated people have increased their income by up to 500%, increased their emotional quotient by up to 166%, and have repeatedly broken through mental and emotional blockages.

Daniel Tolson - Business Coach - 2017 - The Business Breakthrough Manchester UK


The Business Breakthrough Manchester

More than 50 of Great Britain's most successful young business people.

Daniel Tolson - Business Coach - 2017 - The Tolson Institute Coaches UK


The UK Division of The Tolson Institute Coaches.

Daniel Tolson - Business Coach - 2017 - Tolson's Thirteen


Welcoming "Tolson's 13" to The Tolson Institute!

We grew our coaching team in the United Kingdom with 13 new Business and Success Coaches. This brought us to a total of more than 44 coaches in our team across the globe.

Daniel Tolson - Business Coach - 2017 - The Business Breakthrough Australia


The Business Breakthrough

Training our Australian clientele in Emotional Intelligence strategies.

Daniel Tolson - Business Coach - 2017 - Group Coaching UK


Servicing our clients in the UK.

Daniel Tolson - Business Coach - 2017 - Sharing My Success Story


Sharing my success story with the press in San-Diego.

Daniel Tolson - Business Coach - 2017 - Top 1% Business Coach


Rookie of the Year

Recognised in the top 1% of Business Coaches globally.

Daniel Tolson - Business Coach - 2017 - Growing Family


My MVP's

Nini (5 months pregnant), Nakita and Mui Mui. Our British short hair cat stayed home this day.

Daniel Tolson - Business Coach - 2017 - Outperformed 200+ Other Coaches


Out of a room of +200 of the most successful Business Coaches in the world, I delivered my Emotional Intelligence training in 2016/17 more than all of them combined.

Daniel Tolson - Business Coach - 2017 - The Sucess Breakthrough Taiwan


The Success Breakthrough Taiwan

This was an excellent opportunity to share NLP and Time Line Therapy™ techniques with businesspeople wanting to enhance their Emotional Intelligence.

Daniel Tolson - Business Coach - 2016 - Eat That Frog! in Birmingham UK


Nini and I showing businesspeople in Birmingham how to use NLP to increase Emotional Intelligence.

Daniel Tolson - Business Coach - 2016 - John Macgrath


John McGrath

Sharing the stage with Australia's most successful Real Estate Agent.

Daniel Tolson - Business Coach - Bx 2016 (2)


Bx 2016

This was an amazing opportunity to share my knowledge with +700 positive and optimistic business owners in Sydney.

Daniel Tolson - Business Coach - 2016 - Eat That Frog! in Farnborough UK


Eat That Frog! in Farnborough, U.K.

Nini and I showing businesspeople how to double their productivity, performance and output. Based on the best-selling book by Brian Tracy.

Daniel Tolson - Business Coach - 2016 - Eat That Frog! in Manchester UK


Eat That Frog! in Manchester, U.K.

42 business people shown how to double their productivity, performance and output. Based on the best-selling book by Brian Tracy.

Daniel Tolson - Business Coach - 2016 - Sydney Coaching Workshop


The Success Breakthrough Sydney

Showing businesspeople how to eliminate mental blocks, self-limiting beliefs and go after their dreams.

Daniel Tolson - Business Coach - 2016 - Brian Tracy & Ib Moller


Brian Tracy and Ib Moller

The Tolson Institute officially partnered with these titans of business, and became powered by Brian Tracy's system.



The Cadet Program

Launched and designed to develop the best NLP coaches on the planet.

Daniel Tolson - Business Coach - 2015 - Salmat Business Coaching Win


One of my big, early wins as a Business Coach

"We had a 75% increase in revenue in 60 days after coaching with Daniel Tolson"
— Salmat Australia

Daniel Tolson - Business Coach - 2014 - The Success Charity


The Success Charity

Launched as my way to give back to aspiring businesspeople who've been held back by disabilities.

Daniel Tolson - Business Coach - 2014 - Authored First Book


Authoring my First Book

"The Five Principles of Success. A Business Owners Proven Path to Enhancing Performance, Overcoming Obstacles and Making More Money."



The Launch of Real Estate Agent Rescue

The end result: countless real estate agents doubled their performance and income.

Daniel Tolson - Business Coach - 2013 - Behind The Lipstick


Airline Cabin Crew Training

Born from my personal experiences in the air travel industry, over 1500 cabin crew were trained online using my proprietary "Behind The Lipstick" system.

Daniel Tolson - Business Coach - 2013 - Drs Tad & Adriana James


Drs. Tad and Adriana James

I officially partnered with these two amazing individuals, and continue their legacy by certifying businesspeople in NLP, Time Line Therapy™ Techniques and NLP Coaching.

Daniel Tolson - Business Coach - 2012 - Last Emirates Flight


My last flight with Emirates Airlines.

As a Senior Flight Steward I co-lead a team of 17,000 cabin crew from 136 nations.

My daily duty was to lead, coach and deliver a 5 star service at 40,000 feet, inside a $450 million aircraft with up to 420 customers.

Daniel Tolson - Business Coach - 2012 - Dr Edward DeBono Certification


Certified by Dr Edward DeBono as an Effective Thinker.

Daniel Tolson - Business Coach - 2011 - Got Married!


I married my Sweetheart.

Daniel Tolson - Business Coach - 2010 - Founded The Tolson Institute


The Tolson Institute was founded in Dubai.

Daniel Tolson - Business Coach - 2010 - Life Coach Certification


Although I'd coached wakeboarding since 2016, I achieved my first official coaching certification in 2010.

Daniel Tolson - Business Coach - 2009 - Dhaka Project Charity


My second date with Nini

Doing charity work at The Dhaka Project in Bangladesh with my dad.

Daniel Tolson - Business Coach - 2009 - Emirates Peer Support Group


Working inside of Emirates Airlines to assist victims of trauma move forward.

Daniel Tolson - Business Coach - 2009 - Daniel & Nini


The first time we met, I knew Nini was the girl for me. And she is so cute that it should be illegal.

Daniel Tolson - Business Coach - 2008 - Emirates Airline


Joined Emirates Airlines in Dubai

I worked up to a position where I co-Lead a team of 17,000 cabin crew from 136 nations until 2012.

Daniel Tolson - Business Coach - 2007 - Relaxing in Dubai



The place I would call home for the next five years.

Daniel Tolson - Business Coach - 2007 - Professional UAE Wakeboarder


I became the first professional wakeboarder in the U.A.E. Coaching the locals, expatriates and international media how Aussies do water sports!

Daniel Tolson - Business Coach - 2006 - Wake Magazine Cover


Wake Magazine Covershot

This was one of my most satisfying moments in the sport, and was a culmination of years of training and dedication.

Daniel Tolson - Business Coach - 2006 - Rail Slide


Backyard Practice Session

Just a few minutes after this photo, I hit the land and busted up my ankle. This was 6 weeks out from the Australian Championships. The whole time I was healing I used neuroscience visualization techniques to picture my success. I went on to win and become Australian Champion.

Daniel Tolson - Business Coach - 2006 - Best-Selling Wakeboard Movie


Wake.com.au Annual Awards

Recognised for the best-selling wakeboarding movie of 2005/06.

Daniel Tolson - Business Coach - 2006 - Daniel Danger Tolson


Wakeboarding State Championship

This was the 3rd time I won the State Championship for wakeboarding. I was known as Daniel "Danger" Tolson, and my style and flair on the water were unique.

Daniel Tolson - Business Coach - 2005 - The Tolson Brothers


The Tolson brothers compared to the Cohen Brothers in movie production.

With the successful release of our 3rd movie we began to capture the attention of the Australian media.

Daniel Tolson - Business Coach - 2005 - Wakeboard Modelling


Always in the magazines for my unique style on and off the water. Mullets were all the rage this year.

Daniel Tolson - Business Coach - 2004 - Rail Jam


Liquid Malisha Rail Jam

Taking wakeboarding "to the streets" with our portable Rail Jam. In the following years, we entertained +25,000 Australians at events on the East Coast.

Daniel Tolson - Business Coach - 2002 - Hometown Hero


Penrith Star Sport

Home town hero! Ready to take on the world's best at the Wakeboarding World Championships.

Daniel Tolson - Business Coach - 2000 - Liquid Malisha


Co-Founded Liquid Malisha

Our apparel and accessories were stocked in more than 50 retail outlets across Australia and also shipped internationally. This was my first real attempt at starting a business.

Daniel Tolson - Business Coach - 1996 - Waterskiers News


The Coaching Journey Begins
Waterskiers News. At this stage I'd already been identified for my ability to coach.

Daniel Tolson - Business Coach - 1995 - Daniel's Debutant Ball


Off to the Debutant Ball. Any excuse to get suited up!

Daniel Tolson - Business Coach - 1994 - Hawkesbury River


Life on the Hawkesbury River.

Little did I know but my passion for waterskiing and wakeboarding would grow into a career and multiple businesses over the next 15 years

Daniel Tolson - Business Coach - 1983 - Daniel & Santa


That is me on the left, raised in the western suburbs of Sydney, was an education in its self.

Daniel Tolson - Business Coach - 1980 - Daniel & Mum


Born In Windsor, Australia.

My parents are from a lineage of farmers and street smart business people who have dominated business in our region for more than 60 years.

If you’d like to learn more about what’s possible for you and your business, then we invite you to look at our signature program,100 X DNA Masterclass

We’ve created and hosted scores of programs over the last decade but this is by far the best way we have found for business people to consistently move forward towards their goals and objectives.

It might be following your major dominant purpose. It might be doubling your sales. It might be achieving an income goal of $30K, $50K, to $100K per month.

Whatever it is, if you know the direction you want to go, then we can help you with time tested and proven strategies to get you there faster than you ever thought possible.

Feeling Stuck & Don't Know What to do Next?

One new idea at the right time can change your life, I invite you to schedule a 10-minute Inquiry Call today.