Chantal Gerardy is a Facebook strategist whose clients have improved their business by 400%, also enabling her clients to fill events and sell $18,000 coaching programs to complete strangers.
Learn more about Daniel & Nini: https://www.winsalesnow.com/wsn.
Today, she is going to show you how to grow your business with Facebook.
Daniel Tolson (00:01):
Ladies and gentlemen, good morning, good afternoon, and good evening. Our guest today is a Facebook strategist whose clients have improved their businesses by 400%. Also enabling her clients to fill events. And so [inaudible] thousand dollar coaching programs to complete strangers. Today she’s going to show you how to grow your business with Facebook. Please put your hands together and help me welcome to the Win Sales Now Podcast, our good friend, Chantal Gerardy. Wow, I love those numbers. 400% growth, $18,000 coaching programs. I love that. And as we stalk and followed you on social media, you’ve got a list of credentials a mile long. You’re in the top 100 coolest companies in Australia, you’re a finalist in the Telstra business awards and you’ve been featured on media outlets like channel nine. First question is, how fast do you move and how much do you sleep? It’s a lot to do in the show.
Chantal Gerardy (01:12):
Well I’m gonna use the S word, the strategy word. And you love that word and it’s all about having a time-efficient strategy that actually works, that actually creates income. S,o I can say that I do sleep and I do get to exercise cause that’s important for me. But for me it was essential for me to have an income-producing strategy because as a mom with three kids who was divorced, I needed to, out of pure necessity, I had to get my business working. So I had no choice but to find a way to make it happen. And I had no time to sit and just fluff around on Facebook. I needed to make sure that the time and energy that I was putting into Facebook actually resulted in income. And with the awards, I really just went and got those awards because I wanted to show other people in business that if I can do it, they can do it too. It’s about simply investing in themselves and the ability to be a beta business owner and to do better in the own businesses.
Daniel Tolson (02:10):[Inaudible] You’ve done all that being a single mum with three children. So excuses are a lot of BS. I think Facebook is an unknown unknown for a lot of people. I think it scares a lot of people. What are the, some of the reasons why Australian businesses aren’t using Facebook ads to grow their business right now?
Chantal Gerardy (02:36):
Yeah. It is overwhelming and most people don’t get the basic fundamentals of using Facebook correctly. I mean, some people don’t even know how to log into their accounts or don’t even have admin rights over their accounts. I’ve had three situations this week actually with regards to that. So, the other thing is is that if they’re not getting the leads generating just through organic Facebook and if they don’t have it set up properly, we don’t know how to manage it properly, then gambling money away on advertising can be a little bit tricky. Also, everybody’s heard about those people that are throwing money at Facebook ads and not actually getting any results. And it’s because again, it comes back to that S word: strategy. They basically just throwing everything out onto Facebook and hoping something that’s going to stick. But it is not a customer focused income-producing strategy.
Chantal Gerardy (03:24):
So it can be scary for them. And also if you’ve had a look at the business manager account, that is even scarier. So if Facebook have gone and tried to make it easy for us, but what they’ve really done is they’ve actually made it really overwhelming and even more complicated. The good news is is that if you do get the Facebook foundations set up correctly and if you understand it and you have a strategy, which is customer focus with the end in mind and you work back from that, you can actually generate leads and clients from organic and paid Facebook. Many are.
Daniel Tolson (03:56):
You mentioned the word day before, two words: gambling and throwing money. I had a situation years ago where I’d hired somebody to help me with Facebook ads and I said, you’ve got to throw more money at it. And I thought to myself, I said, I hate that word. You know the only thing easy thing about money is losing it. And they’re like, you’ve got to throw more. You got to throw more, you’ve got to throw more. And I remember in one day there was $5,000 thrown at a cam pint and it didn’t get a return on investment. And so when I hear that that would throw money at it, it tells me that the, I didn’t have a strategy and throwing money at something is not a strategy.
Chantal Gerardy (04:38):
Yes, 100%. I’ve just actually done a blog on the “10 reasons Why Facebook Ads Don’t Work”. So they can always jump onto my website and check that out. But it does come down to the fact that you don’t have a strategy to start off with. You don’t really know why you’re on there. You don’t know what you’re really hoping to achieve. And if you don’t know that and if you don’t know your customer and who you’re talking to and what your desirable offer is, you literally are throwing it. And personally I do believe that Facebook advertising is actually becoming an addiction and it is becoming a gamble because there are many business owners out there that rather than going and working on the strategy, they want a quick fix or band-aid and they rather go and throw money at it. And then when it doesn’t work, they throw more and more and more and it still doesn’t work because the foun- foundations haven’t been established. And they’re not taking all the organic principles that they should be following to start off with.
Daniel Tolson (05:32):
Could you define organic for our friends and followers? What does that mean to you?
Chantal Gerardy (05:38):
Sure. well firstly, organic to everyone else is basically unpaid. Meaning that you are generating leads coming through your page or even your personal profile. You’re generating inquiries without putting any money on it. How it actually works is it’s all about the know, like, and trust. Okay. And we are selling in, in Facebook land, we’re selling to strangers so that know, like, and trust is really important. Now what people want to do is they want to throw money at it to try and push themselves down someone else’s throat. By going, no, I can trust me. No, I can trust me. No, I can trust me. And we’ve all been on those dates where it’s like me, me, me, and somebody is going mini me. They don’t get a second date because they haven’t actually listened to what it is that, you know, they haven’t shown you any attention, haven’t listened to your needs, they haven’t connected with you at a deeper level. And those are all the organic principles that have to happen first else. You’re literally selling to a cold audience.
Daniel Tolson (06:39):
It is interesting how it is like dating, go to the bar and see how many people you can buy a drink for and put it on them straight away. We talked about marriage material and the acquisition of clients. You know, you’ve got to build up that know, like, and trust aim that you’ve got to ask good questions. You have to engage a counter, strike your offer at them just right away. And they, even if you’re going to discount it by 500%, it’s not a reason to buy. Now. They’ve got to have connection.
Chantal Gerardy (07:13):
Yup. Yeah. I just really resonate by what you saying. You know, when we think about the, the back time that we used to throw a lot of money into the Facebook ads and then really, you know, when you, when you say that, what do you have to do? And I think that’s what we have to learn along the way and how to generate the goods. Again, at least by, you know, a lot of strategy that you’ve been sharing is, is brilliant.
Daniel Tolson (07:39):
Do you think Australians add enough value to the marketplace or do they just want to take without giving? What do you think the block is there and what you had a lot of value to the marketplace? So we do a lot of webinars. We do a lot of podcasts and we’re always giving value to build that know, like, and trust. But what I see is I say a lot of people trying to take before they give. Do, do you see that?
Chantal Gerardy (08:07):
Look, it depends where you’re looking. There’s bad and good in everything. And I think there are heaps of people out there that are giving lots of value, but then they forget to ever actually OSC or let them know about a product or service that it is that they’re offering. So they gave give, give, give, give, give, give and they go, well, I’ve been giving for the last year, but I don’t actually haven’t made any money from that. Well, what’s the strategy? How are you actually giving? But then how are you actually engaging their services? Is it by offering the discovery call? Is it by asking showing them the product or service that you’re actually offering? Many times if you go into someone’s Facebook page, you actually don’t know what they saying. They might be giving heaps of value. You don’t know what they’re selling and you don’t know how much it is. And you go, thank you. I’ll take all that value. But you never actually ask for the sale. You never asked for the close. So I think there is, there’s two sides to that story. And then there’s the others that just got bought from me, buy from me, buy from me. And you’re just like, Whoa, no thanks. Unsubscribed, unfollow block
Daniel Tolson (09:07):
100%. Now in terms of practical ideas what’s, what are some practical ideas that our friends and followers can implement today so they can start to win more business from Facebook? What can I do?
Chantal Gerardy (09:21):
I think they should just stop and they should just breathe and they should just acknowledge that there are many people out there that are getting great results from Facebook. Okay. And rather listening to what everybody else is doing and doing a little bit of what everyone else is doing. Just stop. And I always say, just get the fundamentals. Rots are the eight fundamentals of Facebook. So you have to, firstly, you’ve got to consider who, who you are and how you want to be seen online. And your privacy is super important. I mean, as a mom of three kids, you’ve got to make sure that you understand your privacy settings. That is number one. But also as I said, personal branding, how you want to be seen online. Number two is your ideal clients? You know, who are they? I mean, I know you talk about this all the time, but seriously, do you actually know who they are and do, can you actually connect with them? People go, I can’t create content. Well, it’s because you don’t know who you’re talking to. If you were talking to somebody that you’re genuinely interested in and then you would have this engaging two way conversation and it’s really easy. So you have to understand who is who they are.
Daniel Tolson (10:28):[Inaudible] Genuine interest, genuine interest. Really your client, you’re going to stalk her. Where do they have fun? What are they reading? What are they listening to? Who are they following? If you’ve got a genuine interest, I like that
Chantal Gerardy (10:48):
Genuine. It has to be genuine. And then your competitors, you have to know what your competitors are doing online. And this is one of the most underused [inaudible] thing. Okay? But if they went and they spoke their competitors on Facebook, checked out the profiles, looked how they sit up and are using their profiles, look at the topic content that they’re getting, the top of reviews, they services, their pricing, their systems that they have in place to capture those leads. I’m not saying this so that they can copy them, but I’m saying that you can learn to become a better Facebook user and you can come up with your own strategy that’s going to stand out from everyone else online.
Daniel Tolson (11:25):
Very, very important point there about your competitive analysis. There’s a lot of business people that I speak to and they say proudly this, so we have no competition. There is so much more competition today and as a coach and for the consultants out there, YouTube is our competition. Yes, I spoke is our competition. Facebook lives are our competition. A book’s for seven 99 around competition, apps around competition. Your competition is anywhere else where your customer can spend their money. And this is, we believe that there’s so much competition today and it’s coming from so many different places. And if people are trying to put strategies together and you don’t know who your competition is, you’re going to lose. No general would ever go to battle if they didn’t know their competitor.
Chantal Gerardy (12:15):
100%, a hundred percent. And again, I said it’s one of the most underutilized things that people could be doing. Yeah, for sure. And I always say to people, you know, how are you going to get a yes from strangers online? Like what are you gonna do to get a yes? You have to have your points of difference. You have to give value. You have to show your your credentials. You have to show, share your social proof and testimonials and success stories from people. You have to show them your points, a difference. You have to show them your values. You know, these are all the things. And again, it’s like dating. If you say these things and you keep showing this in your content and across your PR, your profiles, people are going to, you’re going to get a yes from them. You’re going to get a yes from strangers, they’re going to know, like, and trust you. Are they gonna want to do business with you? They want to choose you and it’s not going to become about price. People always say, Oh yeah, get chosen on price. I really don’t believe that. I think that it all comes down to values, service, our professionalism and people pay anything to be a part of what it is that you’re offering.
Daniel Tolson (13:18):
Yeah, they, these are full tips already and those are total of eight or 10. Now, if our followers and friends want to learn the other four, can I find them on your website?
Chantal Gerardy (13:31):
Yes, they can. It is. And they’re going to have to spell this out. Chantalgerardy.com.Au
Daniel Tolson (13:38):
So you’ve heard the four already and if you want the other form, you can go over to chantalgerardy.Com.Au. So we’re going to spell it out for them. C H I N T a L G E R a R D y.com.au but Ninian novel, Micah euthanasia. We’ll put an in the link below this podcast. One of the big takeaways here formation until is is, is the, the competitive analysis and also understanding new clients. And I love what you said there is having a genuine interest and I think that’s so important. So if you’re genuinely interested about working in helping your ideal clients achieve their goals, then I’d recommend hitting over to your website, [inaudible] dot com that I use to learn more how to do that on Facebook specifically. So thank you so much for sharing your ideas here. Chantal ninny any summary for you? Any wrap up there?
Nini Tolson (14:33):
Yeah, I love all the idea that you share with us in our audience and I probably will write you a personal message. It asks you how [inaudible] yeah,
Chantal Gerardy (14:47):
Book a cold. Go for it. Let’s check.
Nini Tolson (14:51):
Daniel Tolson (14:52):
Yeah, do it now. Don’t wait. [inaudible] You’re heading off to Melbourne and Tasmania. You’ll be coaching people down there through Facebook over the next two days. We wish you a safe and happy journey. Thank you so much. We’ll talk to you soon. Thank you for joining us. Thank you. Thank you. Bye. Okay.